I designed my own brand's logo and business cards.
The primary conceptualization of my logo can be expressed quite adequately through Dogen's genjokoan in the Shobogenzo: "Enlightenment is like the moon reflected on water. The moon does not get wet, nor is the water broken. Although its light is wide and great, the whole moon is reflected even in a puddle an inch wide. The whole moon and the entire sky are reflected in dewdrops on the grass, or even in one drop of water”
For more behind the conceptualization of the condensedcloud brand please read my thesis.